Friday, January 15, 2010

Reliable RV is now serving the greater Springfield MIssouri area

Fuel efficient imports, popular RVs keep Reliable Imports going strong

Craig Reiserer, managing partner of Reliable Imports and RV, is an optimistic person. "I won't tell you the past year hasn't been challenging. I've been in this business for 32 years, and I've seen this kind of economy before," he said. "But our dealership's done extremely well in spite of the economy, and things could certainly have been a lot worse."

One reason for his optimistic outlook is because the three brands of new vehicles sold at Reliable Imports and RV-Hyundai, Subaru, and Mazda-have done better than bigger brands during the current recession. "The three manufacturers I represent did very well this year," said Reiserer. "I think part of that is because these brands have always made fuel efficient vehicles; when it became clear that fuel efficiency was the big issue for the future, they were already well positioned in the market. They've shown that they're the manufacturers of the future. They've all grown this year, because these manufacturers recognized that it was time to step forward a few years ago and work on creating new fuel technologies."

While some brands have struggled to remain pertinent in the automotive industry, Reiserer looks at the accolades that prove his brands are the wave of the future. "They have a lot going for them," he said. "Hyundai is one of the two companies with the largest increase of market share; the Elantra is highest in J.D. Power and Associates' initial quality for all cares; the 2011 Sonata is already getting a lot of attention; and Subaru is a zero landfill manufacturer.

"Actually, Subaru's just having a banner year in arguably one of the toughest car markets in recent years," he continued. "Reliable Subaru is up 750 percent in the month of October over the prior October, in terms of sales. We're number one in the South Central Region, and have actually tripled this market share over the previous year. The products are almost totally redesigned, too; the oldest model is only two years old. The new ones are really catching on, and 75 to 80 percent of people getting a new Subaru are trading in an old one, which fuels our preowned inventory. All Subaru models are all-wheel drive, which is especially good this time of year. They've always been bulletproof cars with a niche following of people who knew how good they were; now, the new look is appealing to more mainstream customers."

Some other citations:
• Subaru of America, Inc., received three Residual Value Awards from ALG for the 2010 model year: Best Mainstream Brand; Best Compact Utility Vehicle for the Forester; and Best Midsize Utility for the Outback.
• Subaru of America, Inc. was recognized as the only manufacturer with a Top Safety Pick winner in every vehicle class in which it competes by the Insurance Institute for Highway Safety (IIHS).
• The Subaru Outback has been named MOTOR TREND'S 2010 Sport/Utility of the Year.
• Kelley Blue Book's named the 2009 Subaru Impreza one of its 2009 Top 10 Coolest New Cars Under $18,000.
• The 2009 Subaru Forester today was named to the "Best Family Cars for 2009" list by Parents Magazine and
• Hyundai has just topped the latest U.S. Environmental Protection Agency fuel economy report, making it the most fuel-efficient automaker in America.
• Hyundai's flagship Genesis sedan was named the "Near Luxury Car" segment leader in Strategic Vision's 2009 Total Value Index(tm) and was the 2009 North American Car of the Year.
• Popular Mechanics honored the Genesis Coupe with a 2010 Automotive Excellence Award in the "Fun to Drive" category, and is a Kelley Blue Book's pick for one of the "10 Most Fun Clunker Replacements."
• The Sonata was named "Best Budget Family Car" by
• Automotive research and consulting firm AutoPacific named the Hyundai Genesis and Hyundai Elantra 2009 Ideal Vehicles in their respective categories.
• The 2010 MAZDA3 was named the Best Mid-Compact Car for value retention by ALG, a leading provider of data and consulting services to the automotive industry, with the MAZDA6 sport sedan and CX-9 crossover SUV ranked their in their respective classes.
• The Mazda brand was ranked third in predicted resale value by ALG.
• The all-new 2010 MAZDA3 was named a Top Safety Pick by the Insurance Institute for Highway Safety.
• The Mazda CX-9 has been named the top of its class and received the AutoPacific Vehicle Satisfaction Award.

• Jim O'Sullivan, president and CEO of Mazda North American Operations, and managing executive officer for Mazda Motor Corporation, was named the 2009 Automotive Executive of the Year, receiving recognition for his excellence in automotive leadership.

"We're also having solid RV sales. Manufacturers are hiring back people in anticipation of growth, and companies are building more fuel efficient RVs across the board," Reiserer continued. "Our RV service and parts department is doing very well; we have the facility to handle these big 40-foot RVs, which makes us very convenient for people traveling in the area."
Along with the quality products and service provided, Reiserer points out other factors that have worked in Reliable Imports and RV's favor this past year. "As a company, we're doing some things to improve. Service and parts are now open until midnight, we're actually in the process of hiring more salespeople now in anticipation of the spring sales market," he said. "The family man with a couple of children is finally learning that working in the car business is a good career; that allows us to hire, long-term, higher quality people.

"Service and parts continue to grow as people keep their vehicles longer and take better care of them," he continued. "We anticipate being able to continue upgrading the facility, and continuing to offer our customers more services. We recognize the importance of keeping our customer database coming back to us.

"Cash For Clunkers was an amazing success for us, and especially for Hyundai, because so many of those vehicles qualified. Plus, our cars are pretty affordable anyway. That promotion helped clear out cars, making room for our new remodeled inventory," he said. "Probably 75 percent of my cars are already 2010 models, and that makes it truly a good time to buy an automobile. The manufacturers are offering great incentives, and we're aggressive because we know it's a buyer's market and we're responding accordingly."

Reiserer thinks that 2010 is already looking better than 2009, but still manages to find the silver lining in the past year's clouds. "I feel very fortunate that Reliable Imports and RV is part of the Van Tuyl organization; this down time is a good time to grow, and we've maintained a financially solvent state that's allowing us to do so," he said. "And the other thing about tough times is that it tends to make the employees pull together. It makes them appreciative of what they've got, and basically just makes them better employees. By focusing on teamwork and doing what it takes to keep the dealership successful, we've all grown together, and that can only benefit our customers." This Story was brought to you by the Springfield NewsLeader

Friday, August 28, 2009

Reliable RV Springfield Missouri

Reliable RV is Proud to announce that we are now extending our great service to the Springfield Missouri area. We have the best selection of new and pre owned Itasca vehicles in the Springfield Missouri region. Come see why we are the best Itasca dealer in the region at 438 S Ingram Mills Rd Springfield Missouri 65081. You can also visit our website are just a few reasons to buy from Reliable:

#1-Product Selection
Over 10 Acres of Vehicles to Choose From-Something for Every Budget!New and Preowned Units-Nearly every make and model to choose from!

We offer convenient Hours in Sales and the only Service Department in the area open until midnight for easy drop off and pick up! You can also shop online or schedule a service appointment anytime at We are also a full service windshield repair facility. We can service all makes and models and have a mobile van that can assist you with these repairs.

#3-Dealership with a Reputation For High Trade In Values

Because we are a high volume dealer, we are always in need of quality used vehicles and to get them we offer exceptional trade-in values.

#4-Custom Financing
With over 17 lenders available and over 50 million to loan, we will help find the finance package that works best for you. We are a high selling dealer and that helps assure you get the most competitive rates available.

#5- Customer Service
A commitment to offering friendly, courteous service to all our customers is a hallmark of our dealership. Our Experienced, Friendly Staff is always ready to assist you with any need. And our factory trained technicians insure the job gets done right the first time.

#6-No Hassle, Credit Repair Center
We have dedicated credit repair employees that want to work with you to help restore your credit if needed.

#7-Exceptional Service after the Sale
Our goal is to not only have you continue to buy from us, but for you to feel comfortable sending your friends and family into our dealership.

#8-Quality Sales and Service
From the minute you purchase a vehicle to when you need it serviced, we have an exceptional team that will make sure you have a quality experience anytime you visit our dealership.

#9 Extended Service Package
Piece of mind when you are on the road is important. Our dedicated finance team can provide you several options and the finest coverage in the industry.

#10 Factory Trained Sales Staff
Customers have different needs and preferences for their vehicles. We make sure our sales staff attend special factory training on a regular basis, so they can provide the finest product presentations to you – our customers. This training, along with their constant in-house training, assures you of correct, up-to-date information on all products that they offer.

#11 Parts and Accessories
We have a huge inventory of parts and accessories. If you’re looking to repair or improve your vehicle or RV we can help you.

Reliable RV, the #1 Itasca market penetration dealer in the United States and one of the most-respected dealerships in the country, is proud to showcase the Itasca Navion iQThe Navion iQ takes intelligent design and innovative use of space to new levels, making this coach live and perform much larger than its nimble and efficient 24 feet. In the cab, seats are designed for maximum driving comfort and swivel 180 degrees to become an integral part of the living area. The full-featured galley includes a recessed stainless steel sink with a faucet that folds down to allow the sink cover to close for added countertop space.Every space is optimized for convenient use with contemporary curved cabinetry that looks great and increases usable storage. A generous wardrobe is standard. A wall-mounted 19" LCD TV on the 24CL extends and swivels to accommodate viewing from the rear dinette or the front area of the coach.The 24DL features a spacious rear slideout with a deluxe memory foam queen bed. You’ll find additional sleeping space on the front bench seats that convert to a large bed.This cutting edge, 24-foot Class C motor home is built on a 11,030-lb. GVWR Dodge Sprinter chassis with a Mercedes Benz 3.0L turbo diesel engine providing power, performance and fuel economy.